AI Lead Qualification & CRM Auto-Sync

Replace manual lead intake with a conversational AI that qualifies and syncs to your CRM automatically.

Next.jsOpenAI APIPostgreSQLWebhookTailwind CSS

ai-lead-qualification.app

Overview

Traditional lead forms capture surface-level data and create a lag between submission and sales response. This project replaces the static intake form with a dynamic AI-driven conversation that adapts its questions based on prior answers, scores the lead, and triggers CRM records instantly.

The Problem

Sales teams were spending hours manually qualifying leads from web forms, often responding hours after submission. Low-quality leads wasted sales bandwidth while high-intent leads went cold.

The Solution

A chatbot widget embedded on the client's site conducts structured qualification conversations. Once a conversation concludes, the AI extracts key fields, assigns a lead score, and fires a CRM webhook — populating the pipeline before a human ever reviews it.

Key Features

Adaptive Dialogue

Questions branch based on previous answers, ensuring relevant qualification without rigid form structure.

Structured Data Extraction

AI parses free-form responses into typed CRM fields: company size, budget, timeline, and use case.

CRM Webhook Sync

Qualified leads are pushed to the CRM immediately via webhook with full conversation context attached.

Lead Scoring

Leads are scored 1–100 based on qualification criteria and surfaced to sales reps in priority order.